BackLineMedia

I was doing some blog rounds today - y’know, to check out potential subscriptions - and I guess I was just swept into blogs that’ve lost Pagerank during the January 5 update. What’s noticeable about this blogs is that they seem to be fervent in marketing their blogs and that usually gets them to more trouble than benefits. So I thought I’d give you some tips to market your blog:

Use Your Network

If there’s anything I’ve found about blogging, it’s that those who use it only to write reviews and not any real content are ashamed of sharing their blogs. That’s because they didn’t really put any effort into it. The blogs tha I’ve seen succeed on the other hand, those who write real content amidst the manner they earn, was able to market it first to their friends, relatives, family, classmates and officemates. That’s coz, if you work hard for your blog, these are the people that will return everyday to read you.

Use DoFollow

I’ve always been consistent in talking about DoFollow because I believe in its capacity to bring in more people. If not, at least you can go around DoFollow blogs and comment for links that bring you pagerank. There are a few ways I do this - first, get a google alert for dofollow, or plainly just search dofollow on google blogs. This is definitely better than dropping tagboards and asking links from people.

**if you have too many links on your site, Google might not even give you that pagerank.

Use Google Alerts

I’ve already written an article on how you can use Google Alerts in order to try and gain readership for your blog, and I tell you it does work.

Create A Blogging Circle

There are tons of blogging circles out there that you can join in order to have a regular reader-base. If you’re the type who likes to organize, you can create a blogging circle of your own. I myself was once involved in a Digg circle, but I gave it up because most of the members weren’t even writing worthy articles. I’d say, if you want religious following or a good network, you’d first have to start being a responsible blogger.

Forums and Directories

They say forums and directories are obsolete ways to promote a blog. I would agree with that, but you can not underestimate the link value they provide. Looking at it from an optimization perspective, more links will still bring you more pagerank, and will, in the long run, bring you more people. I haven’t placed this site on any directories since I’m looking at a time table (you can try using time tables for articles and optimization too.. it’s like, goal setting).

Stop Exchanging Links

I would actually tell you not to give too many links than become a link charity. This because Google actually penalizes you for being too friendly. Of course, you can link people and blogs that you follow regularly, but if you’re doing this just for the marketing value, I’d say you’re not doing something worthwhile.

Follow the Trends

This is a simple thing to do - If you want readers, write about what people read. Everyday there’s something in the blogosphere are looking for, whether it’s the coming occasion, the breaking news, the upcoming artist, or the new movie in town, people are gonna be checking the internet for these things. It’d certainly translate to more ad clicks if they find you.

Previous Posts

• Using Google Alerts